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Product details
File Size: 782 KB
Print Length: 201 pages
Publisher: Palgrave Macmillan (May 6, 2013)
Publication Date: May 6, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00CBWSSFE
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Amazon Best Sellers Rank:
#223,297 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I would consider this as a "must-have" if you work/do research in marketing, or if you are simply interested in the topic. The book is well written, fun, and very informative.I have the impression that a change of paradigm is happening in marketing. And, as it is already possible to see, sensory marketing will play a huge role in the future. This book represents the best reference I have found. Yes, I have read many other books on the topic. Most of them, though, are written by practitioners or writers without much understanding of what is "science" and what is "tale." Krishna, working in academia, based her book on solid scientific roots, being able, however, to present her argumentations in a very easy and clear way.
This is an excellent book for anyone interested in sensory marketing. The book is written in a very intelligent, witty, and easy-to-follow style. Given the rising importance of sensory aspects of marketing, this is a must-read book for anyone interested in marketing management in general. This book provides a very good overview of how our senses (related to vision, audition, smell, taste, and touch) influence our behavior. I also found the illustrative examples very helpful. Overall, a very interesting book, written by a high-profile Marketing scholar.
This is an interesting, useful, highly readable, and timely book. In the experience economy of today, it is imperative for both academics and managers to understand how we experience through our five senses. This is the understanding the book provides. For academics, this book provides a concise understanding of what we know and don't know, creating an opportunity for new research to fill the gaps. For managers, by clearly laying out what we know, the book provides the levers and a road map for creating a differentiating brand experience, so crucial for success in today's market place. It's a must read all around.
The author does a terrific job of taking decades of academic research, including the most cutting edge research within sensory marketing, and makes it both accessible to industry readers and immediately implementable. The book is full of key insights based on Aradhna Krishna's own work, as well as work by numerous other academic researchers and examples from leading companies.It's a quick, well-written, enjoyable read, containing enjoyable thought experiments for the reader, and surprising anecdotes, but also one that you will refer back to over and over again to help improve your marketing results. For those seeking ownable points of differentiation from your competition, this book will give you the answers. I highly recommend it.
This book provides a great overview on how to involve all senses for a most effective communication.
This is an excellent book talking in depth on influence of 5 senses in product and consumption experience. Consumers are the winners if all these are implemented. This proves that research makes world better for consumers.
I started reading it, seems like an easy to ready popular psychology book.
We can all relate, as consumers, to the principles of sensory branding described here. The author, a professor of Marketing at the University of Michigan, provides insights about how each of the five senses (vision, touch, smell, hearing and taste) help to create sensory-based "brands" and how consumers respond to such brands. I read the entire book on a plane ride -- easy to follow and a delight to read.
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